Why Experiential Marketing Is So Effective
Some of the largest brands in the world dedicate a large portion of their marketing budget to creating live marketing experiences because they are just so effective. Experiential marketing provides a completely different brand interaction than the classic marketing campaign strategy. When people can walk through and interact with your brand and the campaign is done well there’s a chance those people will never forget your brand or product. Consumers and potential clients that you are aiming to reach have a diverse and commodified pool of marketing strategies to feast their eyes on. I don’t know about you, but when we think about this, we think about how to push the envelope, how to release the FOMO so consumers never want to miss out.