Meet the team that makes it all happen. We are proud to be a team of dynamic, hard-working and passionate people. Founded in 2005, we have satisfied over 400 clients nationwide in our short 20 years. Our senior team members are big thinkers and dedicated brand specialists who are always learning and striving for more on behalf of your brand.
Our team
Shereef Shiaty
Ceo & founder
Founder and CEO of Reef Agency, Shereef is a visionary leader and industry expert with nearly two decades of experience navigating complex, regulated sectors like cannabis, tobacco and alcohol. His deep understanding of compliance-driven marketing has positioned Reef as a trusted partner. Shereef’s leadership is defined by a hands-on, people-first approach—building a team that​ genuinely cares and consistently delivers best-in-class results.
Daisy
Partnership Director
Daisy Bodycote is the Partnership Director at Reef Agency, responsible for leading key client partnerships and overseeing long-term account growth across North America. She works closely with senior client stakeholders and internal teams to manage complex accounts, set partnership direction, and ensure consistent delivery. Her role spans partnership strategy, account planning, and ongoing collaboration to support client priorities as they evolve. With experience managing multi-market relationships, Daisy focuses on building stable, long-term partnerships that balance commercial goals with strong day-to-day execution..
Rafael
Account Manager
Rafael Sartin is a detail-oriented Account Director at Reef Agency, specializing in brand activations and event production.​
With a background in retail leadership and a degree in International Relations, he brings a global perspective and strong operational skills to every project. Known for his strategic planning and seamless coordination,​
Rafael plays a key role in delivering impactful, high-quality experiences for Reef clients.
Nadia
Account Manager
Nadia leads staffing and experiential marketing at Reef Agency, bringing a strong background in digital marketing and content creation.​
She specializes in building high-performance teams and executing standout brand activations that connect with audiences in meaningful ways. With a sharp eye for detail and a passion for execution, Nadia ensures every campaign runs smoothly from concept to completion.
Gabe
Rcg account manager
Gabe Wetmore is an account and partnerships professional focused on retail relationships within the regulated products industry, key account leadership, and program execution across Canada. With an emphasis on data, analytics, and operational strategy, he helps organizations make better decisions, strengthen relationships, and scale effectively.
Lisa Savelli
Social Media Director
Lisa Savelli is the Social Media Lead at Reef Agency, overseeing strategy and managing a team across experiential and lifestyle brand campaigns. She plays a key role in shaping Reef’s digital presence, ensuring social content extends the impact of live experiences and drives meaningful engagement.
With a strong understanding of audience behavior and platform trends, Lisa leads the full social process from strategy to execution and performance. Blending creative storytelling with data-informed insights, she helps brands stay relevant and build lasting connections.
Let's Work Together.
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