In honour of Bastid’s BBQ’s 10th anniversary, the Reef Agency team wanted to look at what makes this event so incredibly popular and an important branding partnership opportunity. Bastid’s BBQ will travel to over 10 major North American markets in 2020 as a stand alone event as well as in conjunction with major cultural festivals
We have all used a hashtag at some point in the last 12 years since they became hugely popular on Twitter as a means of categorizing information. However, with the massive surge in social media popularity and the rise of influencer culture, the hashtag has become an important part of a brand’s marketing strategy. According
Going into its 4th year, Toronto’s The Rosé Picnic has quickly become one of the most exclusive outdoor social events of the year. This event is Canada’s largest premium festival and picnic, with 10,000+ guests gathering in one of the trendiest areas of Toronto to enjoy an assortment of hand-selected Rosé wines with curated gourmet
Struggling to determine when is the right time to hire an experiential marketing agency (EMA)? Whether you’re looking to get your new business off the ground or looking to help you boost sales during your slow season, an experiential marketing agency can help you achieve your goals. Here are the top reasons you should choose
As the face of your brand, brand ambassadors interact with your customers in an authentic, personable way. This interaction helps build connections between your brand and its consumers. You can take advantage of brand ambassadors at your next event to add a human touch to the experience. Why they are beneficial A brand ambassador is
During the holiday season, Christmas Markets provide an opportunity for vendors to showcase their products to consumers looking for gifts or festive treats. The iconic Toronto Christmas Market is a hallmark that attracts hundreds of thousands of visitors each year. Last year, we helped PMA with the Christmas activation of Reyka vodka and Amarula by
Why do we love experiential marketing with epic events? Making your brand the life of the party is an awesome way to help attendees enjoy your products or services while creating lasting memories. However, in order to keep the party going, you must ensure everyone’s safety while they’re at your event. You can’t forget about
As the temperature drops, people are choosing to spend more of their time indoors to avoid the autumn rain and the inevitable frigid winter winds. With the holiday season quickly approaching, malls are going to be filled with foot traffic as people prepare for the jolliest holiday of them all. A mall pop-up during the
If you’ve ever hired an experiential marketing agency, you know you’ve got a team of experts ready to make your activation a success. However, many companies are timid to reach out for help with their consumer experiences because of common misconceptions. If this sounds like you, keep reading to see how we bust some of
When the weather outside is frightful, tradeshows can be so delightful. As winter keeps people huddled indoors, it’s the perfect season to invest time in your brand at industry tradeshows. Tradeshows are a golden, yet often overlooked, opportunity to make meaningful connections with contacts looking for businesses just like yours. An exciting experiential marketing activation