The hiring process can be challenging – it takes up time, it costs money, and it just adds to your teams’ already very busy schedule. This is the reason why most companies choose to hire an agency to do the heavy lifting for them. When you hire an agency for staffing support, specifically brand ambassadors,
In one of our more recent posts, we discussed all the different types of experiential marketing activations and the ideal times to deploy them. However, one type of activation we didn’t touch on was pop-ups. We have seen great success with pop-ups in a variety of capacities throughout Toronto for their exclusivity and ability to
Events are a tested and trusted method of building consumer relationships and creating hype and awareness around a brand. They aim to establish positive connections between attendees and a company that’ll translate into warm lead generation. However, not all experiential events are made equally, which is why you’ll want to consider a few critical elements
When you’re looking for a new way to develop a relationship and build trust with your customer base, an experiential marketing campaign is a great way to do this. It opens the door to opportunity as you explore uniques ways to excite the public about your brand offering. Here are some engagement strategies for experiential
It’s summertime now in Toronto and we know one thing for sure – it’s going to be brand activation central. Good weather and peak tourism seasons make now the perfect time to be making meaningful contact with potential consumers with a summer experiential marketing campaign. What is an experiential marketing campaign Experiential marketing goes beyond the
When starting a brand new business, it critical that your marketing efforts start off strong to develop the consumer base your brand will need to survive in a competitive marketplace. An exciting grand opening event can do the trick to attract people to your business. Creating a fun experience around your brand will not only
We know that a product sample campaign is a great way to increase your sales. However, like all marketing campaigns, you get back what you put into it. Marketing with product samples is more than just giving small pieces of your product to potential customers, it’s about creating an experience that will get them craving
Who doesn’t love free samples? We know that product sampling campaigns work because of its effectiveness to draw people in. But, how does drawing people in really affect your bottom line? Many brands are hesitant to launch a product sampling campaign because free samples aren’t necessarily free for your company. However, when studies show that
A mobile marketing tour is a strategic marketing campaign that takes your brand on the road to engage with audiences in an in-personal and meaningful way. With the right tools, such a branded vehicle and a team of enthusiastic brand ambassadors, you’re activation will take brand engagement to the next level. The logistics of a
What is a brand activation? A brand activation is a strategy that drives consumers to your brand through meaningful interactions. This may come about as a product sampling at a festival or a conversation with a branded street team on your walk to work. Regardless, both types of activations have the same goals of creating