Some of the largest brands in the world dedicate a large portion of their marketing budget to creating live marketing experiences because they are just so effective. Experiential marketing provides a completely different brand interaction than the classic marketing campaign strategy. When people can walk through and interact with your brand and the campaign is
Experiential marketing and social media are inextricably linked, at least they should be. There is so much brand power in creating experiences and interactions, why wouldn’t you want to leverage that further with coverage online? You can use social media in so many creative ways, why wouldn’t you want brand exposure before, during and after an
Have you ever considered emotion in marketing when strategizing your marketing initiatives? People often associate emotions as something that can swing dramatically in one direction or another but that isn’t always the case. We can feel sadness, happiness, complacency, or anger to varying levels. By associating happiness with laughter or joy, we can brand it
Brand activations are becoming more and more popular as a means to strengthen engagement, promote awareness and captivate an audience. One of the best ways to showcase products and services with your people, brand activations demand attention and provide consumers with an opportunity to connect with and humanize your brand in a way that other
Hiring the right staff is imperative for your event’s success, but what if you’re not the one doing the hiring? At Reef, we pride ourselves on our ability to facilitate live marketing, from idea creation to logistics and event staffing. Here’s how you know you’ve made the right decision in your event-staffing company. Event experience
What is word-of-mouth marketing and why should we work to inspire it? Word-of-mouth marketing (WOMM) is a powerful organic tool triggered by customer experience. It differs from other forms of paid marketing in the apparent value: it’s unsponsored so, inherently, it carries more weight. In a 2015 study of digital trust, more than 8 in
Maintaining relevance in the competitive liquor market requires strategy. With so many new liquor, wine, beer and cooler companies fighting for market share, elevating your liquor marketing efforts to facilitate connections and start conversations is vital. Before you set out on your next liquor marketing campaign, enhance your strategy with these four live marketing
Service-based industries like transit can be heavily regulated, but that does not mean they aren’t able to create and launch incredibly creative transit marketing campaigns. This is where experiential campaigns can serve service-based industries well. We’ve seen activations that turn people’s concepts of the service on their head to ignite excitement, maybe get in on
We’ve all heard the old adage, “Go big or go home.” Sometimes, going big is just the strategy your brand needs to thrive in a competitive marketplace. If you’re backing big experiential marketing ideas with time and dollars, make sure you’re captivating your audience and getting results. Make the experience memorable for more than just
If your brand isn’t using social media influencers as brand ambassadors you are behind the competition. Influencers can cause a brand stir with one post, it’s why the industry is growing at such fast rates. To find brand leverage with an influencer you must be strategic, just because they have a large following does not