Everyone knows that first impressions are everything and this is no different when you are planning an event to celebrate a grand opening. We had our experts put together their go-to grand opening strategies to make sure your business stands out in a crowd. Know your business goals Prior to your event, you need to
Thinking of getting in on the pop-up shop game? It can be an awesome way to gain brand exposure and harness the Instagram market. There are tons of benefits to hosting a pop-up shop, but with a limited run, you’ve got to nail it for it to be a success. Here are 4 pillars to
Regulation shouldn’t equate to dull marketing campaigns. Healthcare, life sciences, financial services, and now in Canada at least, the cannabis industries have found amazingly creative ways to get their audiences amped about their brands! Experiential marketing allows these industries to kick that boring marketing framework to the side and use non-traditional, experiential elements to create
Increasing brand engagement and profile in the sea of competition is essential to any brand’s success but to do so you’ve got to think big. Bigger than just social media, bigger than just your website, bigger than advertising. We all know that in 2019, if something isn’t on Instagram, then it basically didn’t happen, but
Brand awareness is a strategy game. At launch, to maintain relevance, to reinvigorate public passion for your brand, you need strategy. Captivating an audience and generating positive talk is a critical mass game and an engagement game. The very best strategic approaches capture both. From a trickle approach to brand expansion and from small and
Event staff are the piece of the event puzzle that absolutely must fit perfectly. Good staff can make the difference between a successful event (and money well spent) and a poorly executed event. The secret? Not everyone was meant to work events. This is why finding the right staff for each event is so important.
FO.MO The fear of missing out. A concern that one might miss an opportunity or satisfying event, often aroused by posts seen on social media websites. In the age of the millennial, the experience reigns supreme. There is no better aligned marketing strategy with FOMO then a combination of experiential marketing and social media. According
Your new product deserves a grand entrance into the market. You have put so much work into creating the product and are likely very excited to let the world get their hands on the results of that hard work, so you need to have a plan in place to ensure it is a success
Companies are always competing for consumers’ attention using unique and unconventional marketing techniques. But in today’s world of technology and social media, the competition for your audience’s attention is bigger than ever.
We are well into the holiday marketing season and there are a lot of campaigns out there already circulating. Holiday experiential marketing campaigns are very effective because this time of year is all about the experience. People believe in the magic of the holidays, and that can work in your favour because you can be