Experiential marketing creates opportunities to engage your audience through memorable, creative experiences. To build an effective strategy, it’s important to partner with an experienced team that understands your industry, your audience, and the challenges that come with it. Reef Agency has worked with leading brands across health and wellness, regulated industries, technology, entertainment, and food and beverage to deliver impactful campaigns that drive meaningful results.
Health & Wellness
- In-Store Sampling Campaigns
- Brand Ambassadors
- Event Staffing
- Bilingual Activations and Contesting
The Reef team has extensive experience creating and executing activations for leading brands in the health and wellness sector. Our national reach and knowledge of regulations across Canadian provinces allow us to design, manage, and deliver successful large-scale campaigns.
As the health and wellness industry continues to grow, we develop targeted campaigns that connect brands with the right audiences, locations, and events. Our goal is to build awareness, generate meaningful engagement, and support sales growth.


Regulated Industries
- Brand Activations
- Street Team Deployment
- Event Staffing
- Brand Ambassadors
Promotional marketing can be complex in highly regulated industries such as alcohol and cannabis. Brands must follow detailed requirements related to safety, messaging, audience targeting, and legal compliance. Our industry experience allows us to create effective campaigns that remain engaging while respecting all applicable regulations and guidelines.
Our team develops and executes strategic experiential marketing campaigns for brands operating in regulated industries. Through our work with companies such as Supreme Cannabis, we have helped build brand awareness, challenge outdated perceptions, and create responsible consumer experiences.


