Why Your Brand Needs a Hashtag

February 24, 2020
Posted in Experiential Marketing Blog
24 Feb 2020
 Experiential Marketing Blog 163 Comments
February 24, 2020 Reef Admin

Why Your Brand Needs a Hashtag

We have all used a hashtag at some point in the last 12 years since they became hugely popular on Twitter as a means of categorizing information. However, with the massive surge in social media popularity and the rise of influencer culture, the hashtag has become an important part of a brand’s marketing strategy.  According to Twitter, by having a robust hashtag strategy, you can increase the engagement on your social posts by up to 50%. Hashtags are familiar to your audience and they immediately know what they are and how to use them and have become incredibly prevalent online. They are used to categorize, search for, and follow information. Your followers are constantly engaging with various hashtags, exploring new content, and sharing their own user-created content. 

Creating a Branded Hashtag

Whether your brand is newly launched or well established, creating a branded hashtag is important to your online visibility. During the early days of hashtag popularity, it was easy to hop on a hashtag bandwagon and get noticed. Nowadays, hashtags can become so saturated that your content will get lost amongst the thousands of accounts using those popular hashtags.  By creating a unique hashtag for your brand, you are creating a place to collect all your social media, you are allowing your audience to share information and news about your brand quickly and easily, and you are building a conversation. Branded events like Bastid’s BBQ use their hashtag #bastidsBBQ on all of their posts to gather information in one key location but it also allows followers to become familiar with it and use it for their content as well. This hashtag alone has over 1000 posts associated with it. Another example of this on a brand scale would be The Supreme Fire who utilize the hashtags #followthefire and #respecttheplant at events and across their branding as a whole which is a very effective way to incorporate a simple hashtag into the conversation with your audience. 

Branding and Experiential Marketing 

If you are considering an experiential marketing campaign, which you should be, a branded hashtag should be an integral part of your planning. A large part of the success of experiential marketing campaigns is the ability to create brand visibility and start, engage in and sustain a conversation with your audience.  Brand-specific or promotion-specific hashtags are great for bolstering the conversation online and creates a buzz. Additionally, you are able to gather the user-generated content that is posted with your specific hashtag and engage with it! This could be in the form or a contest or give away, don’t be afraid to get creative.  A branded hashtag is an aspect of your online marketing that can be interwoven into more traditional marketing elements, bringing the online, offline. The Reef Agency team can work with you to create a fulsome experiential marketing event that will capture the attention of your audience and grow your brand! Contact us today.

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    Will be coming back to this for sure, too much good content to absorb in one sitting, and a stop at trumpetsixth only added more pages I want to dig through, this site is going onto my regular rotation list because it consistently delivers something worth the visit lately rather than empty filler.

  108. Kerrytox

    Glad to have another reliable bookmark for this topic, and a look at trumpetsixth suggested several more pages I will be marking too, building a personal library of trustworthy resources is one of the actual rewards of careful browsing and this site is earning a place on my permanent shortlist for the topic.

  109. KurtHen

    Really appreciate the confidence to make a clear point rather than hedging everything, and a quick visit to moderncomfort maintained the same direct stance, writing that takes positions rather than equivocating is more useful even when the positions are debatable because at least the reader has something to react to clearly.

  110. GeorgeTix

    Beyond the topic at hand this site reads as a small ongoing project of taking writing seriously, and a look at sweatertorso reinforced that project quality, sites that treat publishing as an ongoing serious practice rather than as content production for traffic are sites worth supporting and this one has clearly chosen the serious approach.

  111. KurtHen

    Decided I would read the archives over the weekend, and a stop at moderncomfort confirmed that the archives would be worth the time, very few sites have archives I would actively read through but this one has earned that level of interest based on the consistent quality across what I have sampled so far.

  112. GeorgeTix

    The depth of coverage felt about right for the format, neither shallow nor overwhelming, and a look at sweatertorso kept that calibration going, getting the depth right for blog format is genuinely difficult because too shallow loses experts and too deep loses beginners but this site nailed it nicely which I really do appreciate.

  113. Walterbat

    Now adding this site to a small mental group of recommendations I keep ready for specific kinds of inquiries, and a stop at topicnexus extended the recommendation readiness, content that I can confidently point friends and colleagues toward in specific contexts is content with real social utility and this site has that utility clearly.

  114. Walterbat

    Skipped lunch to finish reading, which says something, and a stop at topicnexus kept me at my desk longer than planned, when content beats the lunch impulse the writer has done something genuinely impressive in an attention environment full of immediately satisfying alternatives competing for the same finite block of reader time.

  115. GeorgeTix

    Beyond the topic at hand this site reads as a small ongoing project of taking writing seriously, and a look at sweatertorso reinforced that project quality, sites that treat publishing as an ongoing serious practice rather than as content production for traffic are sites worth supporting and this one has clearly chosen the serious approach.

  116. GeorgeTix

    Liked that the post resisted a sales pitch ending, and a stop at sweatertorso maintained the no pitch approach, content that ends without trying to convert me into a customer or subscriber is content that has confidence in its own value and this site is clearly playing the long game on reader trust.

  117. Walterbat

    Now feeling something close to gratitude for the fact this site exists, and a look at topicnexus extended that gratitude, the rare site that produces this kind of response is the rare site worth defending in conversations about whether the modern internet is still capable of producing genuinely valuable independent content for serious adults.

  118. Walterbat

    Took the time to read the comments on this post too and they were also worth reading, and a stop at topicnexus suggested the community quality matches the content quality, when the conversation around a piece is as good as the piece itself you know you have found a real corner of the internet.

  119. AriThuch

    Cuts through the usual marketing fluff that dominates this topic online, and a stop at trillsaddle kept the same clean approach going, this is the kind of writing that respects the reader’s time rather than wasting it on repetitive setups before finally getting to the point at hand which is what most sites do.

  120. ShaneVok

    Felt mildly happier after reading, which sounds silly but is true, and a look at modernvertex extended that small mood lift, content that improves rather than degrades my mental state is content I want more of and the cumulative effect of reading sites that lift versus sites that drag is real over time.

  121. TylerTet

    Well done, the writing is professional without being stiff, and the topic is treated with care, and a look at quietvoyage reflected that approach, the kind of site I would point a colleague to if they asked for a reliable starting point on this topic in the future without any hesitation at all.

  123. AriThuch

    I usually skim posts like these but this one held my attention all the way through, and a stop at trillsaddle did the same, that is a strong endorsement coming from me because I am usually quick to bounce when content gets repetitive or fails to deliver on its initial promise made in the headline.

  124. TylerTet

    Vague feelings of recognition kept surfacing as I read because the writing names things I have been thinking, and a look at quietvoyage produced more of those recognition moments, content that gives shape to private intuitions is content that makes me feel less alone in my own thinking and this site has that effect.

  125. ShaneVok

    Worth saying that the prose reads naturally without straining for style, and a stop at modernvertex maintained the same unforced quality, writing that achieves elegance without effort is the highest tier and this site has clearly worked out how to land that effortless quality consistently rather than only on the writers best days.

  126. ShaneVok

    Worth saying that the prose reads naturally without straining for style, and a stop at modernvertex maintained the same unforced quality, writing that achieves elegance without effort is the highest tier and this site has clearly worked out how to land that effortless quality consistently rather than only on the writers best days.

  127. AriThuch

    Saving the link for sure, this one is a keeper, and a look at trillsaddle confirmed I should bookmark the entire site rather than just this page, the consistency across what I have seen so far suggests there is a lot more here worth coming back for soon when I have more time.

  129. TylerTet

    Honestly slowed down to read this carefully which is not my default, and a look at quietvoyage kept me in that careful reading mode, the kind of writing that demands attention by being worth attention is rare in a media environment full of content engineered to be skimmed not read with any real focus today.

  130. DichaelTuM

    It is quite rare to find a summary that hits all the right notes without drifting off-topic, but your post remained on point and delivered a very satisfying reading experience from the very first paragraph.

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  131. Leroysah

    Bookmark earned, calendar reminder set, share queued, all from one good post, and a look at rubymeadowcommercegallery did the same, when a single reading session triggers multiple downstream actions you know the content has actually moved me beyond the page and this site is moving me at that higher level reliably.

  132. AriThuch

    Now recognising the editorial wisdom of letting some questions remain open at the end, and a look at trillsaddle continued that intellectual honesty, content that does not force closure on contested questions is content that respects the limits of knowledge and this site has clearly developed the maturity to know when to leave space.

  133. Asheranted

    Just want to say thank you for putting this together, posts like these make searching online actually worth it sometimes, and a quick look at humorvertex kept that going, useful and easy to read without any of the tricks that ruin most blog comment sections lately on the wider open web.

  134. TylerTet

    Picked this site to mention to a colleague who would benefit, and a look at quietvoyage added more material I will pass along, recommending sites to colleagues is a higher bar than recommending to friends because the professional context demands more careful curation and this site cleared the professional bar without me having to think.

  135. Asheranted

    Appreciated the way each section connected smoothly to the next without abrupt jumps, and a stop at humorvertex kept that flow going nicely, transitions are something most blog writers ignore but the difference is huge for the reader who is trying to follow a sustained line of thought today across many different topics.

  136. Shanecoife

    Glad to have another reliable bookmark for this topic, and a look at cocktailnexus suggested several more pages I will be marking too, building a personal library of trustworthy resources is one of the actual rewards of careful browsing and this site is earning a place on my permanent shortlist for the topic.

  137. Shanecoife

    I came here looking for a quick answer and ended up reading the whole post because it was actually interesting, and after cocktailnexus I had a much fuller picture, no stress and no confusion just a clear walk through the topic that made everything fall into place without much effort.

  139. Asheranted

    Took the time to read every paragraph rather than skimming for the punchline, and a quick visit to humorvertex earned the same careful attention from me, that is the highest signal I can give about content quality because my default mode is rapid scanning rather than deliberate reading on most pages.

  140. Shanecoife

    Liked the careful word choice throughout, every term seemed picked for a reason rather than thrown in casually, and a stop at cocktailnexus continued that precise style, this kind of attention to small details is what separates careful writing from the usual rushed content that dominates blog spaces today across pretty much every topic I follow.

  141. Asheranted

    Glad to have another reliable bookmark for this topic, and a look at humorvertex suggested several more pages I will be marking too, building a personal library of trustworthy resources is one of the actual rewards of careful browsing and this site is earning a place on my permanent shortlist for the topic.

  142. Julianbaf

    Better signal to noise ratio than most places I check on this kind of topic, and a look at snowcovemerchantgallery kept that going, every paragraph here carries something worth reading rather than padding out the page to hit some arbitrary length target that search engines reward but readers ignore as soon as they notice it.

  143. Shanecoife

    Honest assessment is that this is one of the better short reads I have had this week, and a look at cocktailnexus reinforced that, the bar for short content is low because most of it sacrifices substance for brevity but this site manages both at once which is harder than it sounds for most writers attempting it.

  144. GordonToore

    Honestly this was a good read, no jargon and no padding, and a short look at uniquevoyager kept that same feel going which I really appreciated, the writer clearly knows the topic well enough to explain it without hiding behind big words or filler that often gets used to seem clever.

  145. AntonioAdure

    Reading this gave me material for a conversation I needed to have anyway, and a stop at parcelvoyager added even more talking points, content that connects to upcoming social or professional needs rather than just being interesting in the abstract is the kind that earns priority placement in my attention these days routinely.

  146. GordonToore

    Found the use of subheadings really helpful for scanning back through the post later, and a stop at uniquevoyager kept that reader friendly approach going, navigation is something many blog writers ignore but small structural choices make a noticeable difference for someone returning to find a specific point again days or weeks later.

  147. AntonioAdure

    A quiet kind of confidence runs through the writing, and a look at parcelvoyager carried that same understated assurance, confidence without bragging is the most attractive register for online writing and the writers here have clearly developed it through practice rather than affecting it through stylistic tricks that would feel hollow eventually.

  148. GordonToore

    Honest take is that this was better than I expected when I clicked through, and a look at uniquevoyager reinforced that, the bar for online content has dropped so much that finding something thoughtful and well constructed feels almost noteworthy now which says more about the average than about this site itself.

  149. GordonToore

    Found the use of subheadings really helpful for scanning back through the post later, and a stop at uniquevoyager kept that reader friendly approach going, navigation is something many blog writers ignore but small structural choices make a noticeable difference for someone returning to find a specific point again days or weeks later.

  150. Arthurreazy

    The clarity here is something I really appreciate, especially compared to sites that pile on jargon for no reason, and a look at stellarpath was the same, simple direct sentences that actually deliver information instead of dancing around the point for paragraphs at a time which wastes reader patience.

  151. Arthurreazy

    Looking forward to seeing what gets published next month, and a look at stellarpath extended that anticipation across the broader site, finding myself looking forward to a sites future content rather than just consuming its existing content is a stronger commitment level than I usually reach with new finds and this site triggered that.

  152. DuncanHib

    Probably one of the more reliable sources I have found for this kind of careful coverage, and a look at timekeeperhub reinforced the reliability, the small group of sources I would describe as reliable for a given topic is curated carefully and this site has earned a place in that small group through consistent performance.

  153. Griffinjogma

    Solid post, the structure is easy to follow and the language stays simple even when the topic gets a bit more involved, and a look at claritycreatesadvantage kept that same standard going, so I left feeling like the time spent here was actually worth something for once which is rare lately.

  154. LionelAdult

    Reading this gave me a small sense of progress on a topic I have been slowly working through, and a stop at clarityguidesmotion added another step forward, learning happens in small increments across many sources and finding sources that consistently contribute is the actual practical value of careful curation in an information rich world.

  155. Porterjoxia

    Came in confused about the topic and left with a much firmer grasp on it, and after buildprogressdeliberately I felt I could explain this to someone else without hesitation, that is the gold standard for any educational content and most sites simply fail to reach it ever which is unfortunate but true.

  156. Kelvingam

    Approaching this site through a casual link click and being surprised by what I found, and a look at comicnexus extended the surprise, the rare experience of stumbling into excellent independent content rather than predictable mediocrity is one of the actual remaining pleasures of casual web browsing and this site provided it cleanly.

  157. IssacUnark

    Closed the laptop and walked away thinking about the post for a good twenty minutes, and a stop at strategyfocus produced similar lingering thoughts, content that survives the closing of the browser tab is content that has actually entered the mind rather than just decorating the screen for the duration of the reading.

  158. VaughnNag

    Reading this in pieces over a coffee break and finding it consistently rewarding, and a stop at buildvelocitycleanly extended that into related material I will return to later, the kind of site that fits naturally into small reading windows without requiring a long uninterrupted block is genuinely useful for how I actually browse.

  159. IssacUnark

    Thank you for not assuming the reader already knows everything, the explanations meet me where I am, and a look at strategyfocus did the same, that consideration is what makes a site feel welcoming rather than gatekeepy which is sadly the default mood across the modern web today for most subjects covered.

  160. CassidyWen

    Decided not to skim despite my usual habit and was rewarded for the discipline, and a stop at ideasgainmotion earned the same patient approach, training myself to recognise sites that warrant slower reading is part of being a careful online reader and this site is the kind that helps me practice that skill regularly.

  161. Paxtonsnold

    Looking at the surface design and the substance together this site has both right, and a look at focuspowersgrowth reinforced that integrated quality, sites where presentation and content reinforce each other rather than fighting are sites with full editorial coherence and this one has clearly invested in both layers in a balanced way.

  162. Dominichot

    Glad I gave this a chance instead of bouncing on the headline, and after progresswithoutdistraction I was certain I had made the right call, snap judgements based on titles miss a lot of good content and this is a reminder to slow down and check things out before scrolling past in a hurry.

  163. Saulwrics

    Reading this in three sittings because the day was fragmented, and the piece survived the fragmentation, and a stop at growthneedsmomentum held up under similar reading conditions, content engineered for continuous attention is fragile in modern conditions and this site reads as durable across the realistic ways people consume content today.

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